The main theme running through Revenue practice is that customer obsession leads to revenue, and hyper-organic growth leads to profit. Customer obsession leads to revenue by focusing on delivering exceptional value and experiences to customers, which in turn fosters loyalty and advocacy. 

This approach can drive hyper-organic growth and profitability, as satisfied customers are more likely to recommend your business and prospects feel the love you have, all leading to a cycle of growth and sales that make sense to all parties. Start at the beginning - your customer.