Why Choose a NED?

NEDs for Revenue Marketing. How a Non-Exec Director will get you to the top, save costs, reduce resource, and drive stronger growth.

A Non-Executive Director (NED) brings fresh perspective, valuable expertise, and actionable guidance to the table. But what exactly does a NED offer, and how can they be a catalyst for growth? Here, we’ll explore why choosing a NED is a smart decision for organizations looking to optimize budgets, cut waste, and boost revenue and profitability.

What is a traditional NED? A tradional Non-Executive Director serves on a company’s board but isn’t involved in day-to-day operations. Instead, they bring high-level guidance and industry expertise, acting as a sounding board for the executive team. The goal? To enhance strategic decisions and ensure that every major initiative contributes directly to the company’s growth objectives.

What is a Revenue Practice NED?

A Revenue Practice Non-Executive Director serves on a company’s board but is also involved in day-to-day operations. The still bring high-level guidance and industry expertise, acting as a sounding board for the executive team. But, they also bring hands-on management, oversight and delivery. You basically get a CRO, CMO, or SVP but for a fraction of the cost.

“A great NED challenges you, brings clarity, and turns strategy into something actionable. They’re the difference between big ideas and real growth.”

– Eric Schmidt, former CEO of Google

1. NEDs Help Save Money and Eliminate Budget Waste

Hiring a skilled NED means bringing in an expert who can identify areas where spending doesn’t yield results. Unlike traditional advisory roles, a NED from Revenue Practice dives into the details to analyse and eliminate unnecessary expenses. This budget-conscious approach ensures that resources are focused on high-impact activities.

How NEDs Save Costs:

Focused Budget Allocation: By analysing your spending, a NED identifies where cuts can be made without compromising growth.
Targeted Investments: Instead of chasing every trend, a NED directs investment towards strategies that have proven ROI.
Reduced Need for Additional Staff: A NED provides strategic insight and practical action, reducing the need for costly hires or consulting contracts.

2. A NED Prevents Marketing and Sales from Operating in Silos

All too often, marketing and sales teams work in isolation, leading to inefficiencies and missed opportunities. A NED facilitates alignment across departments, ensuring that every team is working towards the same growth and revenue goals. By acting as a bridge between marketing, sales, and operations, a NED makes sure that everyone is on the same page.

How NEDs Align Teams:

Cross-Functional Collaboration: NEDs bring departments together, fostering a collaborative approach.
Unified Goals: By establishing shared objectives, a NED ensures marketing and sales work cohesively to drive revenue.
Revenue Marketing Guidance: A NED with revenue marketing expertise can develop strategies that both teams can implement to reach high-value customers effectively.

3. NEDs Focus on Revenue-Driven Growth

Many companies struggle to balance growth with profitability. Revenue Practice NEDs use a proven revenue marketing approach, focusing on strategies that convert leads into profitable customers. They prioritise long-term revenue generation over short-term lead volume, helping you focus on customers who bring real value.

How NEDs Drive Revenue Growth:

Customer-Centric Focus: A NED emphasises strategies that serve real customer needs, driving higher conversion rates.
Revenue-Focused Campaigns: From GTM (go-to-market) strategies to positioning and creative, a NED ensures all efforts tie back to revenue.
Data-Driven Adjustments: By continually analysing performance data, a NED helps you pivot quickly to strategies that deliver results.

4. NEDs Offer Mentorship and Motivation for Teams

Beyond strategic insights, a NED serves as a motivator and mentor for your team. Their experience brings credibility and direction, helping your teams to develop and stay engaged in high-impact initiatives. With consistent motivation, your team becomes aligned and committed to driving the company’s goals forward.

How NEDs Inspire Teams:

Mentorship for Leaders: A NED offers guidance to CEOs and executives, providing support during complex decision-making.
Development for Teams: Revenue Practice NEDs are hands-on, offering mentorship that upskills teams in areas like customer understanding, brand messaging, and campaign execution.
Motivation and Accountability: A NED holds team members accountable, ensuring they stay motivated to reach key objectives.

5. A NED Supports Leaner, Faster Growth

Rather than hiring multiple roles or bringing on extensive consultants, a NED from Revenue Practice combines strategic oversight with hands-on execution. They provide a leaner alternative, equipping you with the expertise needed to make impactful decisions without the overhead costs of additional staffing.

How NEDs Enable Lean Growth:

Efficient Decision-Making: A NED streamlines processes, ensuring faster and more effective outcomes.
Focused Resource Allocation: A NED helps prioritize resources for high-impact initiatives, driving faster, more sustainable growth.
Strategic Partnerships: With their industry connections, NEDs can forge partnerships that amplify your company’s reach without adding heavy costs.

How Much does a NED cost?

The market prices range from £1,000 to £5,000 per month ($1,500 to $7,500). Depending on needs and committed output.

Check out Revenue Practice NED packages here: https://www.revenuepractice.com/ned

Revenue Practice (RP) is a high-end growth consultancy focused on revenue generation through customer obsession and hyper-organic marketing. We work with business-to-business technology marketing directors, CEOs, and PE firms to drive scalable, profitable growth while reducing costs and enhancing marketing efficiency. By building bespoke, high-impact teams, we deliver tailored strategies aligned with business objectives for a select group of key clients—ensuring measurable results from strategy to execution.